fix grammar in 2019 posts

1 files changed, 16 insertions, 16 deletions

diff --git a/content/blog/2019-12-03-the-ansoff-matrix.org b/content/blog/2019-12-03-the-ansoff-matrix.org
index 3370c63..903b6cd 100644
--- a/content/blog/2019-12-03-the-ansoff-matrix.org
+++ b/content/blog/2019-12-03-the-ansoff-matrix.org
@@ -50,8 +50,8 @@ Market development extends existing products into new markets in an attempt to
 increase the number of buyers. One interesting way that Coca-Cola used this
 strategy comes from the stigma that Diet Coke is a woman's drink(2019).
 Coca-Cola introduced Coca-Cola Zero, which contained the same nutritional
-content as Diet Coke, but was packaged in a dark black can to appear more
-"manly"(2019).
+content as Diet Coke, but the company packaged it in a dark black can to appear
+more "manly" (2019).
 
 ** Product Development
 
@@ -77,11 +77,11 @@ lines of business(2019).
 Unrelated diversification is a diversification strategy that does not really
 relate to the firm's core business but still diversifies their business
 portfolio. A good example of this would be a coffee company who has decided to
-enter the market for bicycle sales. The main purpose of this strategy is to an
-extremely diverse company that will not go bankrupt if one market goes through
-difficult times. However, this requires a lot of independent skills and heavy
-investments since the company most likely cannot easily transfer knowledge
-between the markets they compete in.
+enter the market for bicycle sales. The main purpose of this strategy is to a
+diverse company that will not go bankrupt if one market goes through difficult
+times. However, this requires a lot of independent skills and heavy investments
+since the company most likely cannot easily transfer knowledge between the
+markets they compete in.
 
 * Requirements for Success
 
@@ -95,15 +95,15 @@ internal and external perspectives throughout the strategy formulation process.
 One interesting probability is that companies will be using multiple strategic
 planning and management frameworks at the same time. While this may sound like
 it could crowd the management process, there are numerous reasons to do so. For
-example, the Ansoff Matrix and the Balanced Scorecard are relatively popular,
-and they cover entirely different parts of a company's strategy. Using the
-results from the Balanced Scorecard could inform a company of the potential
-product and market demands, such as from customer or supplier survey results, to
-help the company determine which Ansoff Matrix strategy to pursue. However, a
-combined approach at this level would require mature frameworks and focused
-managers who are able to strategize at a high level.
-
-Lastly, it should be noted that the author of the Ansoff matrix, Igor Ansoff,
+example, the Ansoff Matrix and the Balanced Scorecard are popular, and they
+cover entirely different parts of a company's strategy. Using the results from
+the Balanced Scorecard could inform a company of the potential product and
+market demands, such as from customer or supplier survey results, to help the
+company determine which Ansoff Matrix strategy to pursue. However, a combined
+approach at this level would require mature frameworks and focused managers who
+are able to strategize at a high level.
+
+Lastly, please note that the author of the Ansoff matrix, Igor Ansoff,
 often used the term [[https://en.wikipedia.org/wiki/Analysis_paralysis][paralysis by analysis]] to explain the mistake of companies
 who overuse analysis and spend too much time planning. Companies need to
 understand the utility of a strategic management framework while ensuring that